Priority Populations

American Indians use tobacco at more than 2x the rates of other populations in South Dakota. They also experience poverty and lower levels of education at much higher rates. The Find Your Power website was designed to help Native Americans connect and find their power in their culture. This site was overhauled in early 2020. In March, traffic to the site increased by over 2,080 percent. I was heavily involved in the development of the site’s navigation and information architecture. My content is present throughout and my social media copy helped drive traffic to the site.