Maternal Child Health

The For Baby Sake SD brand was created in 2012 to provide education around safe sleep, identifying the early signs of pregnancy, benefits of prenatal care, and immunization as a means of combating infant mortality. Over the years, content was expanded to include prenatal care, well-woman checkups, and preconception planning. 

I played a key role in the initial branding and positioning which extended to authoring, editing, and curating much of the content on this site.